Succession financing in family firms

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

Applied logistic regression

Choice Reviews Online · 1990 · 35.6K citations

Quantitative Methods, Engineering, Machine Learning +14

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 27.3K citations

Behavioral Decision Making, Cognition, Individual Decision Making +21

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Cognitive Biases, Cognitive Science, Behavioral Sciences +9

The Cost of Capital, Corporation Finance and the Theory of Investment

Merton H. Miller · American Economic Review · 1958 · 15K citations

General Equilibrium Model, Cost Of Capital, Financial Mathematics +16