Industrial Marketing Management · 2005 · 73 citations · 37 references
ManagementPharmaceuticsNew Product DevelopmentPharmaceutical ManufacturingDrug DevelopmentGeneric Drug EvaluationMarket Research For New ProductsPharmaceutical MarketingProduct DevelopmentDrug Product DevelopmentGeneric Drug ApplicationsPharmaceutical Product Lifecycle ManagementProduct Development ProcessTime-to-market Reduction
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