Managing global megaprojects: Complexity and risk management

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Toward a positive theory of consumer choice

Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.6K citations

Social Sciences, Economics, Marketing +14

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

Social Sciences, Economics, Marketing +17

The illusion of control.

Ellen J. Langer · Journal of Personality and Social Psychology · 1975 · 3.7K citations

Social Sciences, Behavioral Sciences, Psychology +7

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 2008 · 3.5K citations

Social Sciences, Economics, Marketing +17