Knowledge sourcing methods

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Exploration and Exploitation in Organizational Learning

James G. March · Organization Science · 1991 · 20.8K citations

Old Certainties, Organizational Learning, Education +17

Social Capital, Intellectual Capital, and the Organizational Advantage

Janine Nahapiet, Sumantra Ghoshal · Academy of Management Review · 1998 · 13.8K citations

Entrepreneurial Innovation, Social Organization, Management +11

Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology

Bruce Kogut, Udo Zander · Organization Science · 1992 · 12.7K citations

Knowledge Creation, Law, Innovation Management +23

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Marketing Analytics, Customer Satisfaction, Improved Marketing Practice +13