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The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

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Self-discrepancy: A theory relating self and affect.

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Implementation intentions: Strong effects of simple plans.

Peter M. Gollwitzer · American Psychologist · 1999 · 5.3K citations · Full text

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Modeling Health Behavior Change: How to Predict and Modify the Adoption and Maintenance of Health Behaviors

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Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.

David G. Wagner, E. Tory Higgins, Richard M. Sorrentino · Contemporary Sociology A Journal of Reviews · 1991 · 2K citations

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