Journal of Consumer Research · 1974 · 426 citations · 15 references
Public HealthBehavioral SciencesPsychologyDecision TheoryExperimental DesignExperimental PsychologyChoice BehaviorConsumer ChoiceDiscrete Choice ModelsDiscrete Choice TheoryFactorial DesignsStated Preference MethodsChoice Behavior AnalysisChoice TestsConsumer ResearchDiscrete Choice Experiment DesignExperimental Design EfficiencyStated Preference ModellingThree-alternative Forced Choice
Journal Article On the Design of Choice Experiments Involving Multifactor Alternatives Get access Paul E. Green Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 61–68, https://doi.org/10.1086/208592 Published: 01 September 1974
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THE DESIGN OF OPTIMUM MULTIFACTORIAL EXPERIMENTS
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