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Customers as co-designers
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2003
Year
Customer ExperienceCustomer SatisfactionIndustrial DesignMass CustomisationInteractive MarketingDesignFashionConsumer ResearchManagementDesign ManagementPositioning (Marketing)Sport BusinessCustomer ParticipationCustomer InvolvementMarketingSports MarketingSocial SciencesProduct Management
The authors explain how sports goods manufacturer Adidas Salomon mastered the challenges of mass customisation.