Manufacturing Engineer · 2003 · 91 citations · 0 references
ManagementMarketingMarketing ManagementDesign TheoryNew Product DevelopmentProduct DesignFashionFashion MerchandisingMass CustomizationMass Customization StrategyParticipatory DesignProduct DevelopmentCustomization OperationsDesign For CustomizationMass Customization CapabilitiesMass Customization Performance
The authors explain how sports goods manufacturer Adidas Salomon mastered the challenges of mass customisation.