Nutrition claims in advertising: A study of four women's magazines

Content Analysis for the Social Sciences and Humanities.

Edwin B. Parker, Ole R. Holsti · American Sociological Review · 1970 · 4.6K citations

Social Sciences, Cultural Studies, Discourse Analysis +4

Department of Health, Education, and Welfare

Theodore Cooper · Military Medicine · 1976 · 4K citations · Full text

Social Sciences, Health Policy, Social Work +7

Lowering Blood Cholesterol to Prevent Heart Disease

JAMA · 1985 · 663 citations

Medicine, Cardiology, Preventive Medicine +13

Food Values of Portions Commonly Used

Journal of the American Medical Association · 1947 · 379 citations

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Images of Ourselves: The Good Life in Twentieth Century Advertising

Russell W. Belk, Richard W. Pollay · Journal of Consumer Research · 1985 · 377 citations

Social Sciences, Communication, Marketing +15