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An Empirical Analysis of Consumer Decision Processes in the People's Republic of China
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1992
Year
Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingFamily MembersConsumer StudyConsumer ResearchSocial InfluenceBuying BehaviorManagementConsumer BehaviorChoice-process DataDecision TheoryConsumer ChoiceEconomicsConsumer Decision MakingEmpirical AnalysisConsumer PurchasesMarketingCross-sectional StudyConsumer Decision ProcessesBusinessDecision ScienceConsumer Attitude
Results of a cross-sectional study of consumers in two major cities in the People's Republic of China (PRC), Beijing and Guangzhou, depict distinctive variations with regard to respondents' needs hierarchy, influence of family members and effect of opinions from friends on consumer choice. However, the two sample groups were fairly similar with respect to the various means of reducing uncertainty in consumer purchases.