Publication | Closed Access
The Use of Models in Marketing Timing Decisions
10
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0
References
1967
Year
Marketing AnalyticsConsumer UncertaintySimple ModelsRevenue ModelManagement Decision MakingConsumer ResearchMarket DesignPricingPricing PolicyManagementDecision TheoryConsumer ChoiceEconomicsDynamic PricingMarketing Timing DecisionsPrice FormationMarketingBusinessMarketing ManagementDecision RulesDecision Science
Two cases illustrate the utility of simple models to aid pricing of obsolescent products. Both models yield surprisingly simple, easily implemented decision rules. They demonstrate that “back of the envelope” modeling can still help management decision making.