The Attractiveness Halo: Why Some Candidates are Perceived More Favorably than Others

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

An Economic Theory of Democracy.

Edward C. Banfield, Anthony J. Downs · Midwest Journal of Political Science · 1958 · 18.9K citations

Social Sciences, Economics, Political Science +12

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

Social Sciences, Behavioral Sciences, Psychology +3

The American Voter. By A. Campbell, P. Converse, W. Miller, and D. Stokes. (New York: John Wiley & Sons, Inc. 1960. Pp. viii, 573. $8.50.)

Heinz Eulau · American Political Science Review · 1960 · 4.8K citations

Social Sciences, Political Science, American Politics +5