Modeling desired behaviors: do leaders need new technology?

Abstract

Purpose Leaders model behaviors they want followers to emulate, and they use various technologies to enhance their message, but which tools are most effective? Using two studies, this paper sets out to compare the effectiveness of newer and older computer technologies used by leaders for describing and demonstrating desired behaviors. Design/methodology/approach The first study, an interdisciplinary experimental design, involved 110 students across two college campuses and data were analyzed using a 2 (modeling and no modeling)×2 (older and newer technology) between‐subjects ANOVA. The second study further explored modeling with both technologies on one campus, and data were analyzed with independent samples t ‐tests. Findings Newer technology was more effective than older technology in increasing desired behaviors but only when coupled with modeling of those behaviors by the leader. However, after the novelty of the new technology had worn off, no significant difference in production of desired behaviors was observed. Practical implications Justifying the expense of purchasing new technology to replace functional older equipment is an important consideration for businesses and universities. Organizational leaders need factual, unbiased data to guide their decisions about allocating limited financial resources. Originality/value The studies were designed to provide decision‐makers with some much‐needed empirical data.