Publication | Closed Access
Image management, stunts and dirty tricks: the marketing of political brands in television campaigns
10
Citations
1
References
1992
Year
Political BrandsBrand StrategyPopular CultureMedia StudiesManagementPolitical CommunicationBrand ManagementTelevision StudyBrand DevelopmentVisual MarketingBrand AwarenessAdvertisingMarketingDirty TricksTelevisionImage ManagementMass CommunicationArtsBrand EquityPolitical Science
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