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Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

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Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

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Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

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Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7