Perception of the sincerity and competence of a communicator as a function of the extremity of his position

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

Interpersonal attraction and attitude similarity.

D. G. Byrne · Journal of Abnormal & Social Psychology · 1961 · 1.1K citations

Social Sciences, Psychology, Social Psychology +13

Communication and persuasion.

F. P. Kilpatrick · Psychological Bulletin · 1954 · 981 citations

Effect on opinion change of how desirable the communication is to the audience the communicator addressed.

Judson Mills, Jerald M. Jellison · Journal of Personality and Social Psychology · 1967 · 79 citations

Social Sciences, Communication, Social Psychology +11

Similarity of Values and Its Relation to Acceptance and the Projection of Similarity

Anthony J. Smith · The Journal of Psychology · 1957 · 64 citations

Natural Resources, Social Psychology, Decision Theory +2