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Production and trade marketing policies regarding organic olive oil in Sicily
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2002
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Food MarketingOrganic ProducersTrade MarketingEuropean Environmental LawEconomy MarketingTradeAgricultural EconomicsBusinessManagementTrade Marketing PoliciesOlive OilMarketingIndustrial OrganizationOrganic Olive OilMarketing Strategy
This research analyses the main structural factors of the organic olive oil sector in Sicily, and the effects of the European sustainable development policy (EEC Regulation 2092/91, EEC Regulation 2078/92). It examines the trade marketing of organic producers of olive oil like the initiatives to exploit European branding, typicalness, and European recognition of PDO (protected denomination of origin).