Working Through Political Entertainment: How Negative Emotion and Narrative Engagement Encourage Political Discussion Intent in Young Americans

Abstract

This study examines how a political entertainment film (Man of the Year) can impact an individual's political discussion intent after the same political topic is made salient in a subsequent news story. In addition, a process of communication influence is assessed when the roles of negative emotion and narrative engagement are considered as potential mediators of the relationship between political entertainment film viewing and political discussion intent. Seven hypotheses serve as the foundation for this experimental study, and structural equation modeling was used to test these hypotheses. Results reveal there was no direct influence of political entertainment film viewing on political discussion intent, but there was an indirect effect through negative emotion. Furthermore, narrative engagement emerged as a predictor of political discussion intent and a mediator of the association between negative emotion and political discussion intent.