Concepedia

Promoting where, when and what? An analysis of web logs by integrating data mining and social network techniques to guide ecommerce business promotions

Muhaimenul Adnan, Mohamad Nagi, Keivan Kianmehr, Radwan Tahboub, Mick Ridley, Jon Rokne

Social Network Analysis and Mining · 2010 · 31 citations · 27 references

Concepts

BusinessInformation SystemsManagement Information SystemsData MiningMarketing AnalyticsWeb AnalyticsCustomer Behavior AnalyticsDigital Marketing AnalyticsE-commerce AnalyticsPromotion AnalyticsSocial Network MiningWeb MiningData Stream MiningMessage LogsOnline Promotion AnalyticsPromotion TargetingWeb Log MiningWeb Search LogsWeb Usage Mining

References

27

The anatomy of a large-scale hypertextual Web search engine

Sergey Brin, Lawrence M. Page · Computer Networks and ISDN Systems · 1998 · 16K citations

Computing, Computer Science, Information Technology +9

Characterization of complex networks: A survey of measurements

Luciano da Fontoura Costa, Francisco A. Rodrigues, Gonzalo Travieso et al. · Advances In Physics · 2007 · 2.5K citations · Full text

Engineering, Information Technology, Complex Systems +16

Authoritative sources in a hyperlinked environment

Jon Kleinberg · Symposium on Discrete Algorithms · 1998 · 1.8K citations

Computing, Computer Science, Information Systems +11

E-Commerce Recommendation Applications

J. Ben Schafer, Joseph A. Konstan, John Riedl · Data Mining and Knowledge Discovery · 2001 · 1.5K citations

Data Preparation for Mining World Wide Web Browsing Patterns

Robert Cooley, Bamshad Mobasher, Jaideep Srivastava · Knowledge and Information Systems · 1999 · 1.5K citations

Computing, Computer Science, Information Technology +12