Hybrid conjoint analysis: An estimation probe in new venture decisions

Human Problem Solving.

Nick Axten, Allen Newell, Herbert A. Simon · Contemporary Sociology A Journal of Reviews · 1973 · 6.9K citations

The Structure of "Unstructured" Decision Processes

Henry Mintzberg, Duru Raisinghani, Andre Theoret · Administrative Science Quarterly · 1976 · 3.8K citations

Business, Decision Sciences, Decision Analysis +11

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Behavioral Decision Theory

Paul Slovic, Baruch Fischhoff, Sarah Lichtenstein · Annual Review of Psychology · 1977 · 1.7K citations

Social Sciences, Behavioral Sciences, Psychology +12

Criteria used by venture capitalists to evaluate new venture proposals

Ian C. MacMillan, Robin Siegel, P. N. Subba Narasimha · Journal of Business Venturing · 1985 · 1.1K citations

Business, Business Economics, Entrepreneurship +9