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Diffusion of innovations

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Stephen P. Brooks, James P. Stevens · Journal of the Royal Statistical Society Series D (The Statistician) · 1994 · 1K citations

Natural Sciences, Biostatistics, Statistics +8

AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH

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Social Sciences, Communication, Social Psychology +9

Theories of Mass Communication.

Hyman A. Enzer, Melvin L. De Fleur · American Sociological Review · 1967 · 742 citations

Social Sciences, Communication, Psychology +12

Applied multivariate statistics for the social sciences

Personality and Individual Differences · 1989 · 397 citations

Natural Sciences, Biostatistics, Statistics +8