Combining Cases and Computer Simulations in Strategic Management Courses

Abstract

AbstractIn this study, the author compared the effectiveness of two different strategic management course designs: one centered on case discussions and the other combining a computer-based simulation with some cases. In addition to evaluation of the research literature, the study involved experiments with six course sections composed of 130 students, Both course designs produced statistically equivalent learning outcomes; there were no significant differences between the two course designs in any of the nine outcome measures, including objective measures and student perceptions.