The effect of network structure in industrial diffusion processes

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

The Handbook of Social Psychology

Arthur E. Gravatt, Gardner Lindzey, F. Aronson · The Family Coordinator · 1969 · 12.7K citations

Social Sciences, Psychology, Social Psychology +17

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.9K citations

Business, Business Economics, Marketing +13

Lead Users: A Source of Novel Product Concepts

Eric von Hippel · Management Science · 1986 · 4.6K citations

Management, Marketing, Marketing Management +12

Social Contagion and Innovation: Cohesion versus Structural Equivalence

Ronald S. Burt · American Journal of Sociology · 1987 · 2.4K citations

Social Sciences, Sociology, Innovation +16