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Using a discrete choice experiment to elicit the demand for a nutritious food: Willingness-to-pay for orange maize in rural Zambia

Food ChoiceEconomicsFood MarketingChoice ModelApplied EconomicsHealth SciencesSustainable AgricultureFood SystemsExperimental EconomicsAgricultural EconomicsRural ZambiaBusinessDiscrete Choice ExperimentOrange MaizeFood QualityConsumer Choice