Role playing as a source of self-observation and behavior change.

A Multiple Comparison Procedure for Comparing Several Treatments with a Control

Charles W. Dunnett · Journal of the American Statistical Association · 1955 · 5.9K citations

Public Health, Biostatistics, Experimental Design +6

An experimental analysis of self-persuasion

Journal of Experimental Social Psychology · 1965 · 620 citations

Social Sciences, Psychology, Social Psychology +9

Insomnia and the attribution process.

Michael D. Storms, Richard E. Nisbett · Journal of Personality and Social Psychology · 1970 · 299 citations

Medicine, Behavioral Sciences, Psychology +6

An experimental investigation of behavior rehearsal in assertive training.

Richard M. McFall, Albert R. Marston · Journal of Abnormal Psychology · 1970 · 299 citations

Public Health, Behavioral Sciences, Psychology +13

Effects of cognitive desensitization on avoidance behavior.

Stuart Valins, Alice A. Ray · Journal of Personality and Social Psychology · 1967 · 236 citations

Social Sciences, Behavioral Sciences, Psychology +13