Readability of patient information leaflets on over-the-counter (OTC) medicines

Brenda J. Bradley, Mary C. Singleton, A. Li Wan Po

Journal of Clinical Pharmacy and Therapeutics · 1994 · 67 citations · 9 references

Concepts

TL;DR

The urgency of improving OTC medicine leaflets is heightened by the trend to down‑regulate potent medicines for non‑prescription sale. The study aimed to assess the readability of patient information leaflets accompanying over‑the‑counter medicines. Fifty UK OTC medicine leaflets were scored with six established readability tests, yielding mean reading ages of 15.4 (Flesch) and 14.8 (FOG/SMOG). The leaflets’ mean reading ages exceeded the general adult population’s average, ranging from 10 to 20 years, indicating a need for easier‑to‑read leaflets.

Abstract

To assess the readability of a sample of patient information leaflets included with over-the-counter (OTC) medicines.Fifty leaflets were obtained from a selection of proprietary products currently available on the U.K. market. The leaflets were scored using six established readability tests.The mean reading age was 15.4 using the Flesch test and 14.8 using the FOG and the SMOG tests. The individual reading age values for the leaflets ranged from 10 to 20 years. These mean values are well above the mean reading age of the general adult population.Manufacturers need to devise a means of producing leaflets which are easier to read. This is all the more urgent given the trend to down-regulate more potent medicines for non-prescription sale.

References

9