Power and loss aversion

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Bad is Stronger than Good

Roy F. Baumeister, Ellen Bratslavsky, Catrin Finkenauer et al. · Review of General Psychology · 2001 · 7.4K citations · Full text

Social Sciences, Psychology, Social Psychology +12

Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales.

Charles S. Carver, Teri L. White · Journal of Personality and Social Psychology · 1994 · 7.1K citations

Social Sciences, Behavioral Sciences, Psychology +14

Choices, values, and frames.

Daniel Kahneman, Amos Tversky · American Psychologist · 1984 · 6.5K citations

Business, Decision Sciences, Economics +16

Loss Aversion in Riskless Choice: A Reference-Dependent Model

Amos Tversky, Daniel Kahneman · The Quarterly Journal of Economics · 1991 · 6.4K citations

Social Sciences, Business Economics, Economics +17