Perspectives on evaluating competitiveness in agribusiness industries

TLDR

The article discusses how customer value relates to cost‑structure factors in agribusiness firms. The article aims to improve agribusiness competitiveness by enhancing customer value. It explores strategies such as product differentiation, vertical coordination, niche marketing, total quality management, and related approaches. The study presents managerial implications for the food and agribusiness sector. © 1997 John Wiley & Sons, Inc.

Abstract

This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented. © 1997 John Wiley & Sons, Inc.