Young Consumers Insight and Ideas for Responsible Marketers · 2008 · 32 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementDigital MarketingSocial Media MarketingBrand CommunicationBrand ConsumptionBrand EquityOnline Brand ManagementSocial MediaWord-of-mouth MarketingBrand Word-of-mouthSocial Media PlatformsWord-of-mouth Drivers
Purpose – This paper aims to describe the ways word‐of‐mouth (WOM) can operate in social network platforms such as Facebook