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The willingness-to-accept/willingness-to-pay disparity in repeated markets: loss aversion or ‘bad-deal’ aversion?

EconomicsBehavioral Decision MakingMarket EquilibriumMarket MechanismExperimental EconomicsEconomic AnalysisLoss AversionBad-deal ’ AversionBusinessBehavioral EconomicsMarket BehaviorMarketingWillingness-to-accept/willingness-to-pay DisparityConsumer Choice