Disaster planning and response by tourist business executives

Abstract

The tourist industry represents a disaster vulnerability of catastrophic potential. Disaster evacuation planning is one strategy for mitigating this vulnerability. Based on intensive interviews with executives responsible for 185 tourist businesses, this article reports the first empirical data base for answering five questions: (1) What factors stimulated their disaster evacuation planning? (2) What model patterns described the planning processes used? (3) How much planning had been done? (4) What modal patterns described their disaster evacuation decision-making process? (5) What are the lessons? The key conclusion is that the tourist industry must respond proactively to a rapidly expanding vulnerability through both internal firm-specific disaster planning initiatives and partnerships to ensure adequate levels of community response capacity. Failure to do so will keep an expanding tourist population at risk. This, in turn, threatens future customer relations that may place such businesses in jeopardy.