Antipollution measures and psychological reactance theory: A field experiment.

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Social Sciences, Behavioral Sciences, Psychology +5

Adaptation-Level Theory

Allen Parducci, Harry Helson · The American Journal of Psychology · 1965 · 2.5K citations

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12

Fortran Programming for the Behavioral Sciences

Victor E. McGee, Donald J. Veldman · The American Journal of Psychology · 1967 · 557 citations

Computing, Behavioral Sciences, Computer Science +8

The attractiveness of an eliminated choice alternative

Jack W. Brehm, Lloyd K. Stires, John Sensenig et al. · Journal of Experimental Social Psychology · 1966 · 172 citations

Public Health, Behavioral Sciences, Psychology +8