Concepedia
Research in Higher Education · 1993 · 21 citations · 2 references
2
Leaving College: Rethinking the Causes and Cures of Student Attrition
John P. Bean, Vincent Tinto · The Journal of Higher Education · 1988 · 6.7K citations
Education, Higher Education, Enrollment Management +10
Strategic Marketing for Educational Institutions
Larry H. Litten, Philip Kotler, Karen Fox · The Journal of Higher Education · 1987 · 316 citations
Business, Marketing, Marketing Management +7