Mining Mobile User Preferences for Personalized Context-Aware Recommendation

Abstract

Recent advances in mobile devices and their sensing capabilities have enabled the collection of rich contextual information and mobile device usage records through the device logs. These context-rich logs open a venue for mining the personal preferences of mobile users under varying contexts and thus enabling the development of personalized context-aware recommendation and other related services, such as mobile online advertising. In this article, we illustrate how to extract personal context-aware preferences from the context-rich device logs, or context logs for short, and exploit these identified preferences for building personalized context-aware recommender systems. A critical challenge along this line is that the context log of each individual user may not contain sufficient data for mining his or her context-aware preferences. Therefore, we propose to first learn common context-aware preferences from the context logs of many users. Then, the preference of each user can be represented as a distribution of these common context-aware preferences. Specifically, we develop two approaches for mining common context-aware preferences based on two different assumptions, namely, context-independent and context-dependent assumptions, which can fit into different application scenarios. Finally, extensive experiments on a real-world dataset show that both approaches are effective and outperform baselines with respect to mining personal context-aware preferences for mobile users.