Journal of International Consumer Marketing · 1990 · 21 citations · 0 references
Social SciencesCommunicationEthnic StudiesIntercultural CommunicationPsychometricsSociolinguisticsConsumption PatternsCross-cultural CommunicationEthnography Of CommunicationEthnolinguistic VariationLeisure ConsumptionSociolinguistic VariationCommunication Pattern ClusteringCommunication PatternsCross-cultural Communication StylesEthnicity-based VariationLeisure BehaviorLeisure LifestylesMulticultural Consumer BehaviorSurvey Ethnicity Measurement
This study proposes an index measure of English-French Canadian ethnicity accounting for the varying degrees of aculturation on the basis of communication pattern of individuals. The index, after a limited validation check, is then applied in the area of leisure consumption behavior to explore its moderating effect.