Balance, agreement, and attraction in pleasantness, tension, and consistency ratings of hypothetical social situations.

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

Attitudes and Cognitive Organization

Fritz Heider · The Journal of Psychology · 1946 · 3.7K citations

Social Sciences, Psychology, Social Psychology +5

Behavioral Forces That are a Function of Attitudes and of Cognitive Organization

Nehemiah Jordan · Human Relations · 1953 · 148 citations · Full text

Social Sciences, Psychology, Social Psychology +12

An Experimental Study of the Theory of Structural Balance

Julian O. Morrissette · Human Relations · 1958 · 119 citations

Engineering, Civil Engineering, Structural Dynamics +12

The learning of balanced and unbalanced social structures¹

Robert B. Zajonc, Eugene Burnstein · Journal of Personality · 1965 · 81 citations

Social Sciences, Economics, Sociology +9