An Experimental Study of the Theory of Structural Balance

Attitudes and Cognitive Organization

Fritz Heider · The Journal of Psychology · 1946 · 3.6K citations

Cognitive Organization, Cognitive Science, Social Psychology +9

Structural balance: a generalization of Heider's theory.

Dorwin Cartwright, Frank Harary · Psychological Review · 1956 · 2.5K citations

Theory Building, Structural Balance

The principle of congruity in the prediction of attitude change.

Charles E. Osgood, Percy H. Tannenbaum · Psychological Review · 1955 · 1.7K citations

Cognitive Science, Behavioral Sciences, Behavioral Decision Making +9

An approach to the study of communicative acts.

Theodore M. Newcomb · Psychological Review · 1953 · 1.1K citations

Speech Act, Rhetoric, Conversation Analysis +8

Behavioral Forces That are a Function of Attitudes and of Cognitive Organization

Nehemiah Jordan · Human Relations · 1953 · 148 citations

Cognitive Organization, Cognitive Science, Behavioral Sciences +13