Journal of American History · 2001 · 285 citations · 0 references
Social SciencesEconomicsHistoryConsumption StudiesEconomic HistoryPolitical EconomyBusiness HistoryCommercialization StrategyConsumer SocietyConsumer TheoryHistory Of ConsumptionModernityCommercial CapitalismConsumer Product History
Preface 1. The Irony of a Century 2. Setting the Course, 1900--1930 3. Promises of More, 1930--1960 4. Coping with Abundance 5. A New Consumerism, 1960--1980 6. Markets Triumphant, 1980--2000 7. An Ambiguous Legacy Index