American Journal of Public Health · 2008 · 328 citations · 43 references
Increases in the real price of cigarettes and tobacco control mass media campaigns broadcast at sufficient exposure levels and at regular intervals are critical for reducing population smoking prevalence.
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Mortality in relation to smoking: 40 years' observations on male British doctors
Richard Doll, Richard Peto, Keith Wheatley et al. · BMJ · 1994 · 5.8K citations · Full text
Mortality in relation to smoking: 50 years' observations on male British doctors
Richard Doll, Richard Peto, Jillian Boreham et al. · BMJ · 2004 · 2.9K citations · Full text