Evaluating the Influence of a Large Cultural Artifact in the Attraction of Tourism

Abstract

Bilbao is an outstanding test case for the impact of an internationally famous cultural facility in a context that otherwise does not lend itself to large flows of tourism. Although early for a complete impact study, the aim of this study is to quantify the influence of the Guggenheim Museum Bilbao in the attraction of tourism and to identify the potential factors that explain such impact in the short run.