Concepedia

Beatríz Plaza

BP

21

Publications

1.6K

Citations

18

H-Index

1999

Active since

Affiliations

University of the Basque Country(Current)

Beatríz Plaza is an author at University of the Basque Country specializing in business, tourism, and cultural heritage.

Top concepts

TourismBusinessCultural HeritageSocial SciencesMarketingManagementArt HistoryVisual ArtsEconomicsVisual Culture

Publications per year

1999–2021

21

Publications

21

The Return on Investment of the Guggenheim Museum Bilbao

Beatríz Plaza · International Journal of Urban and Regional Research · 2006 · 229 citations

Tourism Management, Tourism Performance, Tourism Supply +25

Google Analytics for measuring website performance

Beatríz Plaza · Tourism Management · 2010 · 210 citations

Engineering, Data Science, Business Intelligence +7

Evaluating the Influence of a Large Cultural Artifact in the Attraction of Tourism

Beatríz Plaza · Urban Affairs Review · 2000 · 175 citations

Built Environment, Tourism Management, Culture +15

On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re‐activator

Beatríz Plaza · International Journal of Urban and Regional Research · 2008 · 112 citations

United Arab Emirates, Cultural Heritage, Museum Studies +16

The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking

Beatríz Plaza, Silke N. Haarich · European Planning Studies · 2013 · 96 citations

Rows per page

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