Four experiments on the relative contributions of rehearsal, modeling, and coaching to assertion training.

Unobtrusive Measures: Nonreactive Research in the Social Sciences

Ellis B. Page, Eugene Webb, Donald T. Campell et al. · American Educational Research Journal · 1966 · 2K citations

Public Health, Behavioral Sciences, Psychology +6

Compliance without pressure: The foot-in-the-door technique.

Jonathan L. Freedman, Scott C. Fraser · Journal of Personality and Social Psychology · 1966 · 1.6K citations

Social Sciences, Psychology, Social Psychology +8

Influence of models' reinforcement contingencies on the acquisition of imitative responses.

Albert Bandura · Journal of Personality and Social Psychology · 1965 · 1.3K citations

Public Health, Behavioral Sciences, Psychology +17

Some myths of psychotherapy research and the search for a paradigm.

Donald J. Kiesler · Psychological Bulletin · 1966 · 741 citations

Education, Psychiatry, Psychology +12

Relative efficacy of desensitization and modeling approaches for inducing behavioral, affective, and attitudinal changes.

Albert Bandura, Edward B. Blanchard, Brunhilde Ritter · Journal of Personality and Social Psychology · 1969 · 570 citations

Public Health, Behavioral Sciences, Psychology +16