Industrial Marketing Management · 1980 · 26 citations · 17 references
ManagementMarketingMarketing ManagementIndustrial OrganizationMarketing StrategyStrategic MarketingBusiness CyclesLearning CurvesLifecycle MarketingOrganizational Life CycleProduct Life Cycle ManagementProduction TheoryFirm Life CycleLife Cycle Growth PatternsProduction Learning Curves
17
EXPLOIT THE PRODUCT LIFE CYCLE
Tom Levitt · 1965 · 777 citations
Management, Innovation Management, Manufacturing Engineering +12
Product Life Cycles as Marketing Models
William E. Cox · The Journal of Business · 1967 · 309 citations
The subordinate's predicaments.
Eric H. Neilsen, J Gypen · PubMed · 1979 · 301 citations