Concepedia
Public Relations Review · 2010 · 34 citations · 14 references
Social SciencesPublic AdministrationPerformance MeasurementPublic RelationsPublic Relations TheoryPerceived Consumer EffectivenessPerceived EffectivenessPublic Relations ManagementPublic Service EffectivenessPublic Service Evaluation
14
Public relations and evaluation: does the reality match the rhetoric?
Anne Gregory · Journal of Marketing Communications · 2001 · 46 citations
Public Affairs, Public Administration, Impact Measurement +5
Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?
Magda Pieczka · Journal of Public Relations Research · 2000 · 44 citations
Social Sciences, Communication, Expertise Management +9
Accountability gap: Evaluation practices show improvement
James H. Bissland · Public Relations Review · 1990 · 41 citations
Public Affairs, Public Administration, Public Policy +14
Research, evaluaton and measurement: A national perspective
Walter K. Lindenmann · Public Relations Review · 1990 · 40 citations
Education, Educational Assessment, Educational Measurement +12
Communicating Public Relations Research
Gael F. Walker · Journal of Public Relations Research · 1994 · 31 citations
Social Sciences, Communication, Organization Studies +8