Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business

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An Integrative Model Of Organizational Trust

Roger C. Mayer, James H. Davis, F. David Schoorman · Academy of Management Review · 1995 · 14.2K citations

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Not So Different After All: A Cross-Discipline View Of Trust

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Trust and TAM in Online Shopping: An Integrated Model1

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Developing and Validating Trust Measures for e-Commerce: An Integrative Typology

D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar · Information Systems Research · 2002 · 5.3K citations

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