Perspectives in Public Health · 2009 · 15 citations · 9 references
Public HealthHealth PromotionMaternal HealthBreastfeedingMaternal Health EducationTobacco ControlBreastfeeding PromotionChild Health PromotionMaternal Health PromotionPerinatal Health PromotionSocial Marketing For HealthTobacco Use PreventionAttendance RatesCommunity-based Breastfeeding PromotionCommunity-based Social MarketingHealthy Pregnancy PromotionPregnancy Smoking PreventionSocial Marketing Campaigns
AIMS: The aim of this study is to evaluate an intervention using social marketing principles to increase breastfeeding and reduce smoking during pregnancy in a population to improve life chances for children born in a town in north east England. METHOD: Breastfeeding and smoking cessation attendance rates were measured against targets set in a government-local health authority agreement. RESULTS: Targets were bettered in both breastfeeding and smoking cessation. CONCLUSION: This social marketing-based approach is successful.
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Social Marketing: Why should the Devil have all the Best Tunes
Marisa de Andrade · 2013 · 164 citations