Publication | Closed Access
Exploring mobile banking services for user behavior in intention adoption: using new hybrid MADM model
90
Citations
62
References
2014
Year
Customer SatisfactionFintechMobile MarketingMobile CommerceTechnology Acceptance ModelUser BehaviorInteractive MarketingUser AcceptanceManagementConsumer ResearchBusinessUser ExperienceTechnology AdoptionMobile Banking ServicesIntention AdoptionMarketing
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