That cloud game

Abstract

This paper describes the application of a methodology for game genre and player experience innovation called "play-centric design." This method is shown in context as the primary design methodology for an experimental play project, Cloud, created by students from the USC School of Cinema-Television's Interactive Media Division. The application of the play-centric design method throughout the project is detailed and explored as a potential model for innovating in the realm of overall player experience as opposed to traditional research focus on technology or subject matter innovation.