Industrial Marketing Management · 2013 · 57 citations · 103 references
Social SciencesEconomicsSocial PsychologyInterpersonal RelationshipsIntimacyInvestmentRelationship QualitySocial CapitalSocial InvestingSocial InvestmentInvestment IntentionsRelational InvestmentRelationship Investment
103
Economic Action and Social Structure: The Problem of Embeddedness
Mark Granovetter · American Journal of Sociology · 1985 · 28.2K citations