Telematics and Informatics · 2002 · 115 citations · 42 references
Social SciencesCommunicationSocial PsychologyMedia StudiesMedia TheoryConsumer SatisfactionDigital MediaMedia ConsumptionNew MediaOnline Consumer BehaviorUses And GratificationsGratifications ObtainedGratifications SoughtMedia UsageMedia Use MotivesUses And Gratifications Model
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Social Cognitive Theory of Mass Communication
Albert Bandura · Media Psychology · 2001 · 3.3K citations
Utilization of mass communication by the individual
E. J. Katz · Medical Entomology and Zoology · 1974 · 1.5K citations