The Black-White Malleability Gap in Implicit Racial Evaluations: A Nationally Representative Study

Abstract

This study replicates and extends the experimental design originated by Dasgupta and Greenwald (2001), who found a decrease in implicit pro-White biases after exposure to pictures of admired Black individuals. A nationally representative sample was analyzed comparing implicit pro-White biases among Black and White participants. Hypothesis 1 (H1) predicted a replication of previous research among White participants, and H2, derived from the balanced identity theory, predicted an increased pro-Black bias among Blacks after exposure to admired Black individuals. Results provided partial support for H1 and a lack of support for H2. This is the first study to use a nationally representative sample to examine implicit pro-White biases. System justification theory was used to explain the malleability gap in Black and White pro-racial biases.